Ventture's articles

6 Indispensable Elements your Website Needs to Drip Authority from Inside Out

Website. Perhaps one of the most ignored aspects of their operations by most coaches remains to be the single biggest differentiator among coaches and brands that are competing against each other. The only difference some would say. The difference between the courses with bumper sales and the ones that are, well, flop to say the […]

Written by Ventture

How to Appear More Authoritative in Front of your Audience (Even When you’re Not)

Being liked is good. Being respected, however, is a game changer, especially in today’s digital age. For coaches, respect is the ultimate aim. Respect for their knowledge, their presence, and their mentorship. As a coach, you need to aim for that respect in your community, among your pupils, by other coaches in your niche – […]

Written by Ventture

How Coaches can Use Storytelling as a Tool to Influence Audiences

So, here’s a question: What’s easier to remember? Abstract, theoretical concepts or inspiring (possibly real) stories? Stories, obviously. No two ways about it.  Ask anyone the plot of the classic fable of the Tortoise and the Hare, and they’ll launch into an animated narration of how a slow-and-steady tortoise beats an overconfident hare to prove […]

Written by Ventture

5 Smart-as-Hell Ways to Use Social Media to Build your “Tribe” of True Fans

“Good influencers accomplish stuff. Great influencers help their followers do it too.” If there’s a thought that separates “fans” from a “tribe”, it’s this one. Today, marketing is not just about promoting yourself and your efforts. It’s also about how impactful your efforts are towards helping those who follow you. Moreover, how much of a […]

Written by Ventture

How to Influence your Audience without being a “Social Media Influencer”

Let’s begin with an unpopular opinion: Online coaches (or any business person for that matter) CAN be an influencer WITHOUT having millions of followers or a blue checkmark next to their social media handles. Surprised? Ah, don’t be. We completely understand.  Time and again, it’s been drummed into us that social media — particularly Instagram […]

Written by Ventture

How to Own Any Room: Dissecting the Art of Authoritative Speaking for Coaches

If you’re an online coach, you are no stranger to the spotlight. You understand the elements of public speaking, and perhaps even do a pretty good of executing them and getting your message across. But are you aware of the elements of authoritative speaking?  Can you confidently say that you own the room every time […]

Written by Ventture

A No B.S. Guide to Help you Win Customers’ Confidence in your Coaching Brand

We have heard of confidence in context to the self far too often, but how does it apply to a coaching brand? Or any brand for that matter? Let’s talk about this. The phrase “brand confidence” or “customer confidence” is widely accepted in marketing circles as the cornerstone to strong and loyal relationships. As it […]

Written by Ventture

Developing an Expert Persona: How to Communicate *Everything* like a Master Coach

Fancy becoming the leading authority in your field to have your words compel others to take action? Do your ideas command more attention?  Most importantly, do you yearn to be known as a thought leader in your industry?  If you belong to a niche in its early growth stages, you are looking at a walk […]

Written by Ventture

7 Realistic Ways to Position Yourself as a Leading Authority in a Crowded Niche

Too many coaches are putting their soul into creating the perfect course. The majority have even witnessed some form of success selling them, but only a savvy handful have scaled their online coaching business to the heights that their profit-loving hearts desire. So, where are the others going wrong? Should they retool and redesign their […]

Written by Ventture

Brand Authority: Why it Matters to you as an Online Coach

Boy, people are flocking to launch online courses these days, aren’t they? Entrepreneurs, arts & crafts aficionados, fitness experts, science and tech maestros — everyone wants a piece of this pie. After all, who in their right mind would turn down the chance to wake up with more money in their bank accounts? And, with […]

Written by Ventture

9 Ways Podcasts can Help Grow your Online Community at Lightning Speed

Podcasts are becoming increasingly popular among educators and entertainers alike. You can tune in to an exciting murder mystery podcast while fixing dinner, or you could learn how to invest better, or style yourself more fashionably.  Or, maybe you have more worldly problems, and you need a podcast that gives you a critical analysis of […]

Written by Ventture

How to Scale Up the Profitability of your Course

So, you’ve been working your heart out on your online coaching business, and it’s finally paying off. You have achieved reasonable growth and are generating steady paychecks, and that’s cool. Keep ’em coming! But deep down, you know there’s potential for more. More territories to tap, more profit to earn, and more freedom to enjoy. […]

Written by Ventture

Loading Load more